The year 2019 marked the Year of the Pig, a symbol of prosperity, good fortune, and abundance in Chinese culture. This auspicious occasion saw many luxury brands release limited-edition collections celebrating the Chinese Lunar New Year, and Givenchy, under the LVMH umbrella, was no exception. Their 2019 offering was particularly memorable, a vibrant and playful departure from the typically restrained elegance often associated with the brand. While many coveted items from past years' collections, such as those from Estee Lauder or MAC, became highly sought-after collector's pieces, Givenchy's 2019 Lunar New Year line carved its own unique space in the hearts (and makeup bags) of beauty enthusiasts. Unfortunately, many, like myself, missed out on securing items from previous years' celebrations. However, this year, I was fortunate enough to finally snag a piece of this limited-edition magic before it vanished – a testament to the enduring appeal of Givenchy's celebratory releases.
This article will delve into the specifics of Givenchy's 2019 Chinese New Year collection, exploring the design elements, the products offered, the overall marketing strategy, and its reception within the beauty community. We'll examine the "Flying Pig" theme, the unique packaging, and the lasting impact this collection had on the brand's image, particularly concerning its engagement with the burgeoning Asian luxury market. We will also compare and contrast it with other high-end brands' approaches to Lunar New Year celebrations, such as Estee Lauder's and MAC's offerings, to understand Givenchy's unique position within this lucrative market segment. Finally, we’ll explore the secondary market and the enduring collector's value of these limited-edition items.
Givenchy, MAC, Estée Lauder Celebrate the 2019 Chinese Lunar New Year:
The 2019 Chinese Lunar New Year saw a surge in luxury beauty brands releasing special edition collections. This was a strategic move, reflecting the growing importance of the Asian market, particularly China, in the global luxury landscape. Brands like Estée Lauder, known for their sophisticated and classic aesthetic, and MAC, with its trendier and more accessible approach, both unveiled their own celebratory lines. However, Givenchy's approach differed significantly. While Estée Lauder opted for a more subtle nod to the Year of the Pig, often incorporating subtle gold accents and auspicious red tones, and MAC focused on vibrant colours and playful designs, Givenchy took a bolder, more whimsical approach with its "Flying Pig" theme.
Givenchy Chinese New Year 2019 Prisme Libre & Le Rouge:
Two standout products from Givenchy's 2019 Lunar New Year collection were the Prisme Libre loose powder and the Le Rouge lipstick. The Prisme Libre, a Givenchy staple, was reimagined with special edition packaging featuring the iconic flying pig motif. The playful design, a departure from the usual sophisticated branding, instantly caught the eye. The powder itself retained its high-quality formula, known for its ability to create a flawless, airbrushed finish. The Le Rouge lipstick, also adorned with the flying pig design, offered a range of shades to complement various skin tones. The limited edition packaging, combined with the luxurious texture and pigmentation of the lipstick, made it a highly desirable item.
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